Case Study

Rolex Daytona

Personal project of a Rolex Daytona luxury watch to be used for high detail close-up renderings. The model and all textures were created from scratch utilizing 3Ds Max and Substance Painter.


For the hero image I wanted to make sure the lighting style would fit with the brand’s aesthetic. I used numerous area lights to create sharp reflections around the bezel in a familiar pattern that is often seen in Rolex’s marketing material. The watch was modeled in 3Ds Max and textured in Substance Painter. The final render was done in Corona Renderer.

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UV preview for the model