Case Study

AT&T Thanks

I retouched and helped with the overall direction for the AT&T Thanks campaign. The project called for a range of creative skills, from designing an appealing and fitting color palette, to compositing and retouching the final images. The result was a series of images that were used in various marketing materials, including billboards, social media, and in-store displays.


As the scope of the project was huge, and I was the only person responsible for the whole campaign, I had to be organized and efficient. It helped that the photographs provided by photographer John Keatley were of exceptional quality but because of the scale of the project, I had to be very careful with the color palette and the overall look of the images. I had to make sure that they were consistent and that they all fit together as part of the same campaign.

Breakdown of the hero image
Something Something Something Something Something Something